Wednesday, May 10, 2006

Lead for an Article Idea

I know I promised you information on creating a marketing plan for your book tonight, and I will bring that information to you before the night is over with. However, I wanted to discuss a lawsuit regarding ReNu with MoistureLoc™ lens solution first. I thought this information may be a lead for an article that you could submit to health publications or even news publications.

I try to keep up with the latest news, trends and etc.., because this information provides me with article ideas, and some of the news, trends and etc. are interesting as well. Anyway, the latest news that I found was about ReNu lens solution, and since I don't usually write on these subjects I thought I would pass the opportunity on to you.

The lawsuit, filed against Bausch & Lomb, came from a woman living in West Virginia. Apparently this woman used the ReNu with MoistureLoc™ lens solution, and later she developed a condition referred to as Fusarium Keratitis. Fusarium Keratitis, in the end, left the woman permanently blind in her left eye, and as a result, the woman now wears an ocular shell. However, after the CDC interviewed other patients they discovered that this woman wasn't the only one to develop fungal keratitis after use of ReNu with MoistureLoc™ lens solution.

If you would like to research this lawsuit and lens solution further, or if you have ever used ReNu with MoistureLoc™, visit Renu lawyer for more information.

For those of you who are considering writing about this, you can write about a number of topics. You can write about the lens solution, or you can even write about the Fusarium Keratitis condition.

After you've researched this discussion more, don't forget to come back and read the marketing plan for your book that I promised you.

0 Comments:

Post a Comment

Links to this post:

Create a Link

<< Home